Intellectual property infringement

Seller Support Desk

Here at Lazada, we strive to give our customers the best products that you, our sellers, have to offer. In doing so, it is important to make sure that all uploaded information remain authentic and in line with Lazada's legal rules for uploading information, otherwise, these will be marked as Counterfeit and will face serious legal consequences.

Using images without consent

If you plan to use images from the internet or images that were not photographed by you or your staff, make sure that you are authorized to use these images.


A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks may appear on product photos or may be visible on the product itself. Before using an image with a trademark, make sure that these images are free for you to use without any legal consequences.

Specified Design Elements

Similar to a trademark, some items have world-reknown design elements (cartoon characters, colorways, and specific patterns) that are exclusive for use only by its creators and / or owners. Using these design elements wiithout consent may cause legal problems for you as well as Lazada so make sure that you have proper authorization for these visuals.


Items which bear a likeness with other items cause problems in the form of IP Infringement. To recognize IP Infringement you can go through the folloowing checklist:

  • Is the item / item image identical with, or substantially indistinguishable from the genuine item?
  • Is the item / item image likely to cause confusion?
  • Is the item / item image deceiving to the customer into thinking that it is a genuine product?

If your item / upload marks yes on any of the questions above, you may need to re-evaluate it. Uploading items with IP infringement issues have serious legal consequences to both you and Lazada and will not be tolerated on any level. 

Local Country Laws

Each Lazada venture has its own set of permissible items. Before uploading your items / photos, make sure that they are allowed to be sold in Philippines, otherwise, these will be taken down immediately.

If you need any clarifications about any of the guidelines stated above, please contact us and we will be happy to assist.

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