What is the SPU?

Seller Support Desk

SPU stands for "Standard Product Unit" and is basically a template with already approved content, shared across sellers, improving content and making QC more efficient, as the SPU part of the product content is already approved.

"A product" in the future consist of three levels of details:

  • SPU - Data shared across all sellers using the SPU
  • Other details - details specific to the seller, which will apply to all the SKU's a particular seller creates under a SPU
  • SKU - Details referring the the one product - also replacing the old variation concept - one SKU for one product

To learn more, please visit Lazada University or join our Enhanced Seller Center training.

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