Seller Rewards

Seller Support Desk

What is Seller Rewards?


Starting February 1, a New Seller Policy will be launched. Seller Rewards is a simple yet powerful framework that is introduced to reward you for your stellar performance and highlight areas to improve. Centered on Seller Rating, it indicates your performance as rated by customers after each order is delivered.

Sellers with high positive ratings (more than 70%) will enjoy privileged access to certain rewards that will help to boost your business growth and increase traffic to your shop. Sellers with low positive ratings (less than 30%) will not be eligible to access these rewards.

The Seller Rewards available include:

  • Visibility of products in search and while browsing
  • Access to shipping and price subsidies
  • Access to campaigns
  • Access to preferred sellers’ programs


How is your Seller Rating[1]determined?
Displayed on a scale of 1% to 100%, Seller Rating is the percentage of positive ratings provided by verified customers. Sellers with ratings above 70% indicate a good performance whilst ratings below 30% indicate a performance that needs improvement.

It has been observed that sellers with good product quality and content, fast and reliable fulfilment and top-notch customer service, have better seller ratings. Please see table below to track your performance on these areas.

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[1] Seller Rating provides your customers with useful information about your shop to help them make an informed purchase decision. It is derived from ratings provided by verified customers who have purchased from you and calculated only when you receive at least three ratings.

[2] Verified Purchases are customers who have purchased a product from Lazada and left a review.

[3] Response time is currently displayed. Response rate will replace it from mid-February onwards.

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