Analytics portal

Seller Support Desk

Introduction to Analytics Portal

1) Overview

 

     What are the dashboards?

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     Weekly Seller Report

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2) Guide to Analytics Portal

     2.1 My Highlights

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     2.2 My Dashboard

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     2.3 My SKUs

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     2.4 My Top Brands

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     2.5 My Top Categories

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3) Frequently Asked Questions

1What are the key metrics I should focus on?

Revenue, orders & items sold are key to understanding how your business is performing

Key drivers of your business are page views, conversion rate and average basket size

2. How do I increase my page views?

Drive traffic to your product pages!

  • Add your best products to Lazada campaigns to increase exposure
  • Drive your customers from your marketing campaigns to Lazada product pages
  • Run marketing campaigns on Facebook or Google Adwords
  • Direct organic traffic from your website to your Lazada product pages

3. How do I increase conversion rate?

Improve your content!

  • Reduce your sales price to ensure customers are seeing the best deal in the market
  • Add more high quality images; Images with 4+ images perform better
  • Create detailed product description including photos & videos wherever possible

4. How do I increase my average basket size?

Focus on increasing your page views and conversion rate to grow your business

Increase average basket size while maintaining conversion rate by creating product bundles

5. What are the key actions I should take?

Identify the top SKUs with stocks, pricing or content issue and improve them

6. What is the currency displayed?

<your country> currency

7. I want more information. How can I get it?

[ Please include all feedback in the feedback box at the bottom of the page ]

 

PS. You can download slide from link below 

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